The bookstores hosting Kyle Mills Lethal Agent tour events will be profiled on VinceFlynn.com and promoted via its social channels and direct emails.
Fans will be instructed that signed copies of Lethal Agent can only be purchased from stores on the tour.
When followers retweet/share posts featuring a bookstore profile or a tour event, they will automatically be entered to win a signed edition of Lethal Agent from the bookstore (the giveaway selection and fulfillment will be managed by VinceFlynn.com/Atria).
For the profiles, in addition to core information, bookstores are encouraged to provide more in-depth details, such as an owner profile, an employee profile (if the employee has a unique story or is a Mitch Rapp fan) and a Mitch Rapp Super Fan profile (if the store is aware of a customer that is a loyal Mitch Rapp fan).
For employee/Super Fan profiles, content such as why they enjoy Mitch Rapp series, favorite book, favorite character and memories of past tour events attended (if applicable), would be helpful.
This initiative is intended to:
provide additional opportunities to promote bookstores leading up to tour events
raise awareness of the bookstores
create a connection between the stores and readers that would result in the latter becoming loyal customers.
Please submit your store’s profile via the form below. The deadline for profile submissions is July 3, 2019.